Domain Authority is an algorithm developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is used by SEO experts all over the world as a comparative metric for measuring the link forecast of websites and pages.
A Domain Authority score ranges from one to 100, the higher the domain authority figure, the better are your chances to rank higher in Google and other search engines. A high DA also means that your site is more likely to get quality links from other websites.
The comprehensive analysis and evaluation of multiple factors determine the Domain authority. Just to be more clear, factors like linking root domains and the number of total links decide the score of the domain authority of any site. Domain authority score comes as a great help to compare the website and understand the “Ranking Strength”.
Because Domain Authority is meant to be a predictor of a site's ranking ability, having a high DA score should be one of your top priorities when building links to your site.
But that's not all you should keep in mind — there are plenty of other factors to consider when building your ranks. Before that, let's take a quick glance through the fact that’s why it is important to increase your domain authority.
Reasons to Increase Your Domain Authority
1) Domain authority helps you measure your SEO efforts against competitors.
2) High domain authority means getting more referral traffic.
3) Good DA means more social shares (and thus, more traffic!)
4) Improve your overall SEO by improving domain authority.
7 Key Factors That Influence Domain Authority
With Google getting smarter and smarter, it's harder than ever to get your website to rank higher. This is particularly true if you're trying to stand out in a crowded niche.
If you're wondering what kinds of factors can increase domain authority, you've come to the right place. We'll go over seven of them and how they can help you get better organic search results.
1. Write lengthy blog posts
A good rule of thumb is that longer articles tend to be more in-depth and comprehensive, which means they usually offer more value.
If a topic requires more research and you need to dig deeper into it, doing so will help people learn more about it.
The more useful information you can offer your visitors, the better. However, it's important to note that writing long-form articles isn't just about hitting a certain word count number — it's about thoroughly covering a subject, answering questions, and offering value to readers.
But what does this have to do with domain authority? Well, a higher word count leads to the possibility of more backlinks — the links that point to your website from other sites.
2. Build up the link profile
The more links pointing back to your website from other domains, the more authoritative you appear in the eyes of Google. As a result, link building is one of the most effective SEO strategies for improving your site's domain authority.
However, links from high-authority websites carry more weight than those from low-authority sites — so focus on getting links from websites with high domain scores.
A website's links profile is the total number of inbound and outbound links it has.
Ø Internal links
Your site's internal links will take users to some other webpage on your site. Since this is a groundbreaking technique to improve navigation and create engagement on your website, google search and Moz's algorithms appreciate this factor.
It is imperative that you connect your URL to the most appropriate and trustworthy link on your website or blog.
One of the most essential factors in search engine optimization (SEO) is the number of backlinks to your site from other websites.
In addition to helping your site rank higher in search results, backlinks lead to more people who know about your site, increasing the possibility that your site will receive relevant traffic.
Some of the methods for obtaining backlinks include:
- Guest posts
- Broken links are a source of backlinks.
- Self-Submission portal.
- High-quality graphics
3. Remove bad links.
Your link profile, or the number and quality of links that point back to your site, is critical for SEO success. If you have lots of poor-quality links pointing back to your site, you'll drag down the quality of your link profile — and vice versa.
You can't control who links back to you, but if someone links from a spammy site or a site with malicious code on it, disavow them by requesting that search engines ignore those sites in your link profile.
4. Powerful social presence.
Social media signals are an important part of SEO. The social presence will help you in building trust with your audience and also with Google. The more the trust, the higher will be your Domain Authority score.
You can check the website’s authority through our DA PA checker. With this score, it is possible that it will also improve the page ranking of your website.
When people share your articles or blog posts on social platforms like Facebook or Twitter, it suggests that they found value in them — which means search engines will too.
5. Website speed, Mobile-friendliness, and UX
A page that takes a long time to load is likely to have a higher bounce rate. Google has confirmed that page speed is a ranking factor, so it’s worth investing in performance improvements for your site.
Also, your site should be mobile-friendly and responsive. More and more people are viewing your website on their smartphones, so you need to ensure they have the best experience possible.
Moreover, a smooth user experience (UX) matters a lot because how users interact with your site is important. For example, a high bounce rate could indicate that people aren’t finding your content valuable or just because of poor website layout.
6. High-quality Content
Having quality content is one of the most important factors when trying to improve domain authority; without it, people won’t be interested in reading your articles, which will hurt your DA score.
The more informative and engaging your content is, then the better chance it has at getting shared socially as well as linking back from other websites (which will help increase DA score directly).
7. Better website security
As a result of greater interaction between user and server, website security is vital. In turn, this builds consumer and search engine confidence, as well as the DA score. However, how can this be done?
You should have all of the necessary certifications, including the SSL, to make your site secure. Using a secure website can help protect the customer's data as it moves to the server.
Find the domain authority of your website
We all know that improving your website's Domain Authority (DA) is a huge undertaking. Therefore, it is mandatory to check DA scores before and after implementing the factors stated above using an online DA PA checker.
The Domain Authority checker tool is an exclusive tool that checks DA to help the users find their website score out of a hundred points on the basis of various metrics.