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Ultimate Guide to Best App Marketing Strategy To Increase Download

A mobile app seems very small, simple, and user-friendly. But, the fact is, it takes a lot of effort, time, and money to develop an effective app. And the purpose of app development will badly fail if the expected numbers of users don't download it. It means, only developing an app is not enough. You need to adopt and practice the best app marketing strategy to increase the download. Most of you will agree that everything has its own way to produce optimum results. The same is true with mobile app marketing strategy. According to the reports there are more than 5 million apps in two popular platforms: Google Play Store and Play Store. So, now you can guess how difficult it might be to beat the competition and secure an honorable ranking in the list of maximum downloads. Experts have to say that a marketing strategy either can make or spoil your business. This fact fits squarely on app marketing strategy as well. So, it is important to follow the best marketing strategy for your app to boost the downloads. To help you understand the best strategies for your app marketing, we are ready with our helping post once again. So, let's start with the basics as we always do.

What is App marketing and why is it important?

App marketing is a process to follow to marketize your mobile application. There is a direct relationship between the popularity of your app and the growth of your business. The more popular your app, the more there will be chances for your business to grow beautifully and vice versa. There are some proven techniques, tips, and tricks with the help of which you can attract a large number of people and thereby generate revenue. So, let's check out the major fundamentals of best app marketing strategy. Note that conducting research before carrying out app marketing is immensely important. Research is all about understanding your audience. It helps to get a clear view about what age group of people, when and from where will like your services you provide through an app or site.

Effective and versatile landing page

In our best app marketing ideas, a strong and versatile landing page stands in the first position. A well designed landing page can prompt the viewers to download your app. You can think of the landing page as the face of your business. It must be clean, charming, and well set up. Make sure you have added quality images, graphics, impressive headlines, and entered concise but stimulating introductory content.

Rating and reviews

At this point of time, when the competition has become intense like never before, customer feedback and reviews are of great importance. The fact is, all of your best app marketing strategies will fall flat if the users have posted negative comments against your services, products, or app. However, there is no such technique that can prevent people from giving negative reviews because giving 100% customer satisfaction is not possible. So, the idea here is to approach the happy customers and request them to pour down their thoughts in the form of giving good ratings and reviews. This way, you will be able to overcome the negative rating and reviews to a significant level.

App Store optimization

ASO stands for App Store Optimization. What SEO does for websites and blogs, the same ASO does for mobile apps. This is the process with the help of which you can increase the visibility of your app in Google Play Store and App Store. If you get close to the ground level, you will find there are many similarities between SEO and ASO although there are some differences too. ASO is all about setting up a few things in accordance with prescribed standards. For example, your app title should not be longer than 30 characters. App description is the second most important thing. The use of 252 characters in app description is considered good from the point of best app marketing strategy. Moreover, it must be captivating, interesting, and powerful.

Social media marketing

Social media is more than just a place for making friends, sharing, and caring. In this digital age and era, social media platforms have become a breeding ground for business. The mantra of success is simple. The more people will engage with your services & products, the more your app will be downloaded. To increase the downloads of your app, you can create business pages on various social media platforms. Facebook, Twitter, LinkedIn, and Instagram can be a good idea to start with.

good idea to start with

Once you get subscribers, it becomes very important to keep them excited with your products and services. And email marketing is the best way to do so. Through thoughtful email marketing, you can bridge the gap between you and your subscribers by sending emails about your product and service at some regular intervals. Email marketing is also a great way to convey a call to action to your subscriber that holds an important place in the best mobile app marketing strategy. You can inform your subscribers about your newly developed mobile application, special offers, discounts, bonus, and any change in your service that might be beneficial for them.